Automated Marketing

Make your marketing activity automatic

Automated marketing powered by ShiningBot's Artificial Intelligence (AI) and deep Customer Behaviour Analytics (CBA) represents the next evolution of personalised customer engagement. It moves beyond simple, rule-based automation to create dynamic, data-driven, and highly relevant customer interactions at scale.

The Foundation: Customer Profiling and Predictive Analytics

The process begins with ShiningBot's AI tools analysing massive, multi-channel datasets, including Visiting Patterns, Movements within your business premises, purchase records, Dwell Time analysis, etc.

AI-Powered Profiling: ShiningBot's Machine learning algorithms automatically perform sophisticated customer segmentation, grouping users based on shared behavioural traits, interests, and likelihood of action (e.g., high-value vs. churn risk). This replaces broad demographic segments with hyper-personalised profiles.

Predictive Analytics: AI leverages these profiles and historical data to forecast future actions, such as:

Propensity to Buy: Predicting the next product a customer will purchase.

Churn Risk: Identifying users likely to disengage or leave the service.

Optimal Timing: Determining the best day and time to send a message to ensure maximum engagement.

The Execution: AI-Driven Automation

The behavioural insights fuel the automated marketing platform, allowing campaigns to be triggered by actual customer actions, rather than fixed schedules.

Hyper-Personalisation: AI tools automatically generate and deliver tailored content, product recommendations, and customised messaging (via email, WhatsApp, SMS, etc.) specific to an individual user's predicted needs and preferences.

Dynamic Journeys: Instead of a linear campaign path, AI orchestrates complex, multi-step customer journeys. For example, a user browsing a specific product in the store might automatically trigger a sequence:

  1. Receive a personalised email offer an hour or two later.
  2. Receive customised WhatsApp message about the product.
  3. Track their visit and track their interest in the product.

Real-Time Optimisation: The AI continuously monitors campaign performance and user response in real-time, automatically adjusting ad spend, targeting parameters, and content variations to optimise for higher conversion rates and ROI.

Summary of Impact

This fusion of ShiningBot's AI and CBA results in three core business benefits:

Benefit Description
Increased Efficiency Automates repetitive marketing tasks (like email scheduling, A/B testing, and lead scoring), freeing human teams for high-level strategy.
Higher ROI Ensures that marketing spend is focused only on the most valuable customer segments with messages they are most likely to respond to.
Superior Experience Provides a seamless, relevant, and timely customer experience across all channels, significantly boosting engagement and long-term brand loyalty.