Location Based Services
Location-Based Services for Commercial Spaces
ShiningBot, Location-Based Services (LBS) leverage technologies like Wi-Fi Access Point beacons to find the user's real-time location and deliver hyper-contextualised content, primarily for marketing and enhanced service. For commercial sectors, this translates into bridging the gap between digital engagement and the physical customer experience.
Key Applications by Sector
| Sector | LBS Application / Advertising Example | Business Benefit |
|---|---|---|
| Hotels | Personalized Guest Messaging: Sending a push notification upon check-in to welcome the guest and suggest in-house amenities (e.g., 'Welcome to Level 10! Enjoy a complimentary drink at the Sky Bar, open now.'). | Increases up selling of services and enhances the overall guest experience. |
| Retail Outlets & Shopping Malls | Proximity Marketing: Sending a coupon (e.g., '15% off shoes today only!') to a customer's phone as they walk past the store entrance. | Drives immediate foot traffic into the store and increases spontaneous purchases. |
Core Technology Concepts
Geofencing: Creating a virtual perimeter around a specific area (like which part of the store or a parking lot entrance) to trigger a message when a user enters or exits that zone.
Proximity Marketing: Using Access Points to which the user is connected to send highly accurate, in-the-moment offers to users within a few meters.
In essence, LBS allows businesses to transform passive physical presence into real-time, personalized, and actionable engagement, leading to higher conversion rates and a more streamlined customer journey.